The Baisakhi Business Mela is one of the state's largest fairs. It is a trade fair that exhibits and develops commercial opportunities for traders as well as entrepreneurs from Odisha and other states, which offers a variety of cultural and other entertainment activities. Ruchifoodline strives to innovate and make history not only in Odisha but throughout the world, as well as providing a learning platform for every ages. This year, the RUCHI-FROZIT family has come up with a wide range of new food products in the market, as well as showcasing their ready-to-eat delicacy like all-time favourite Dahi-Pakhala & chungudi checha, traditionally prepared Poda Pitha and luscious Lachha Kheer are few of the many Odia cuisines in the menu soya chunks dry roast, biryani, ghee rice & mutton kassa, chicken pasta, roasted veg pasta, Fresh bakery like-Bread, pizza, puff, pastry, roll, pastry etc. Based on the customer feedback and demand, FROZIT continues to add authentic food items to its menu every single year, sticking up to its words – “Time Ki Bachat, Eat Fresh Fatafat” Mr. Swastik Swain, Secretary-General of OASME, inaugurated the stall in the presence Dr. Sarat Kumar Sahoo,MD of ruchifoodline, Mrs. Rashmi Sahoo, Director of Ruchi Foods, and the entire Ruchi Foods family.